There are several reasons why a subscriber may appear to have opened your email many times.
- Most likely is that your subscriber simply did open your campaign multiple times. It is very common for people to open an email more than once - they are interested in your email and can potentially come back to look at it many times.
- A subscriber could have a "Preview Pane" feature enabled in his or her email client. In this case, every time the campaign email was clicked or scrolled to in the "Preview Pane", and the images are downloaded, the subscriber's address displays as having opened the campaign.
- If the subscriber uses the email client to "forward" the email campaign instead of using our 'Forward to a Friend' feature, any subsequent opens by those recipients show as another "open" under the original subscriber.
The Unique HTML Opened count in your Campaign Snapshot indicates the total number of unique opens for that entire campaign and does not take multiple opens into account.